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TourismSunday, May 31, 20262 min read

Banyan Group Opens Wellness-Focused HOMM Hotel in Bali's Highlands

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Banyan Group Opens Wellness-Focused HOMM Hotel in Bali's Highlands

Homm Saranam Baturiti Brings "Stay For Good" Philosophy to Bali's Highland Retreat

Banyan Group has opened its first HOMM hotel in Bali, positioning Homm Saranam Baturiti as a wellness-focused escape in the misty highlands of Bedugul. Located in Baturiti, Tabanan regency, the property marks a significant expansion of the group's "Stay For Good" brand—a philosophy centered on meaningful travel that prioritizes connection with nature, culture, and local communities rather than conventional tourism.

A Mountain Sanctuary Away from Tourist Crowds

Nestled among lush rainforests and iconic rice terraces, Homm Saranam Baturiti offers travelers an alternative to Bali's busy coastal resorts. The property's highland location provides guests with crisp mountain air, cooler temperatures, and the natural soundtrack of forest ecosystems—conditions rarely found in Bali's lowland tourist zones.

The resort positions itself as both a Wellbeing Hotel and Retreat Hotel, deliberately designed for guests seeking restoration, balance, and slow living. This positioning reflects broader tourism trends in which affluent travelers increasingly value wellness and authenticity over high-volume resort experiences.

Curated Experiences Beyond Standard Tourism

Rather than passive sightseeing, Homm Saranam Baturiti develops immersive experiences that engage visitors with the local landscape and culture. The resort's curated offerings include:

  • Walks through the UNESCO-listed Jatiluwih Rice Terraces
  • Visits to the spiritually significant Ulun Danu Beratan Temple
  • Explorations of lesser-known waterfalls, including Leke-Leke
  • Hands-on agricultural activities such as rice planting and tea harvesting
  • Chocolate-making experiences highlighting local production methods
The resort becomes a gateway to discover the untouched beauty and cultural richness of Bedugul and Tabanan, rather than simply another accommodation option.

Banyan Group's Expansion Strategy

The opening of Bali's first HOMM property reflects Banyan Group's strategic focus on experiential hospitality in emerging wellness destinations. By establishing in Baturiti rather than saturated areas like Seminyak or Ubud, the group targets travelers fatigued by overcrowded tourist infrastructure.

The "Stay For Good" framework addresses growing consumer demand for sustainable tourism that directly benefits local communities. This approach contrasts with mass tourism models that often create environmental strain and minimal economic benefit for residents.

Bedugul's Rising Appeal for Wellness Tourism

Baturiti's elevation of approximately 1,200 meters above sea level has historically made it less accessible than coastal Bali. However, improving road infrastructure and growing interest in mountain wellness retreats are changing the region's tourism profile. The area's agricultural heritage, cooler climate, and cultural authenticity increasingly attract travelers seeking alternatives to Bali's overdeveloped zones.

Homm Saranam Baturiti's positioning suggests that Bedugul may emerge as a significant wellness destination within Bali's broader tourism ecosystem—particularly for international visitors willing to venture beyond conventional resort areas.

Originally published by Bali News on May 25, 2026.

Source: Bali News

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