Mason Chocolates Unveils Two Decadent New Products From Its Bali-Based Bean-to-Bar Operation

Mason Chocolates, the Indonesian artisanal chocolate maker with deep roots in Bali's cacao heritage, has launched two distinctive new offerings: Masontella, a premium chocolate-hazelnut spread, and Cacao Leaf White Chocolate, an innovative bar that pushes the boundaries of cacao product development. Both products emerge from the company's bean-to-bar facility and growing cacao estate in Taro Village, north of Ubud.

A Commitment to Indonesian Cacao Excellence

Since its founding in 2017, Mason Chocolates has positioned itself as a champion of Indonesian cacao on the global stage. The company sources premium beans from across the archipelago, blending traditional artisanal techniques with modern production technology to create a range that spans single-origin dark chocolates, milk varieties, pralines, and handcrafted truffles.

The company's philosophy deepened significantly in 2025 with the establishment of its own cacao plantation in Taro, now home to 7,000 rare criollo cacao trees—among the finest cacao varieties available. This vertical integration allows Mason Chocolates to control quality from cultivation to final product while exploring the unique terroir characteristics that define Bali's cacao.

Beyond commercial expansion, the plantation initiative reflects a broader commitment to community development. Mason Chocolates has distributed seedlings to local farmers and provided education on sustainable cacao cultivation and harvesting practices.

Masontella: A Conscious Alternative to Traditional Spreads

Masontella represents the company's answer to mass-market chocolate-hazelnut spreads—a product category dominated by heavily processed options laden with added sugars and palm oil. The new spread combines Mason Chocolates' own premium chocolate with carefully selected hazelnuts, featuring reduced sugar content and zero palm oil.

The result is a silky-textured spread with an intense chocolate character that appeals to health-conscious consumers without sacrificing indulgence. According to the company, Masontella works equally well on toast, paired with fresh fruit, or incorporated into pastry fillings.

Cacao Leaf White Chocolate: Innovation Through Sustainability

The limited-edition Cacao Leaf White Chocolate bar demonstrates Mason Chocolates' commitment to utilizing the entire cacao plant. Infused with organic cacao leaves harvested directly from the Taro plantation, the bar offers a unique flavor profile that celebrates cacao's complexity beyond its traditional chocolate applications.

This innovation reflects a growing trend among premium chocolate makers to explore overlooked parts of the cacao plant, reducing waste while discovering novel taste experiences. For Bali-based consumers and international visitors, the bar represents a distinctive representation of local terroir.

Where to Find Mason Chocolates Products

Both new products are now available through multiple channels across Bali:

• Leading supermarket chains throughout the island
• Online ordering via the official website
• Flagship retail stores
• The bean-to-bar facility in Taro Village, where visitors can book guided tours and hands-on chocolate-making workshops

Contact: +62 8113 979 480 (WhatsApp) | @masonchocolates | masonchocolates.com

Originally published by NOW! Bali